@article{ishaanmalhotra2026,
  title   = {Behavioral Nudges and the Privacy Paradox in Digital Consumer Ecosystems},
  author  = {Ishaan Malhotra and Tanvi Kulkarni and Rohan Deshpande and Meera Vasisht},
  journal = {International Journal of Advanced Multidisciplinary Application (IJAMA)},
  year    = {2026},
  pages   = {33-36},
  issn    = {3048-9350 (Online)},
  doi     = {10.5281/zenodo.18779200},
}