@article{drgayathrisnair2026,
  title   = {Explore The Effectiveness of Influencer Marketing In Shaping Consumer Purchasing Decisions},
  author  = {Dr. Gayathri S Nair},
  journal = {International Journal of Advanced Multidisciplinary Application (IJAMA)},
  year    = {2026},
  pages   = {122-127},
  issn    = {3048-9350 (Online)},
}