@article{sanushanair2025,
  title   = {Impact of Digital Marketing Strategies on Consumer Purchase Decisions in Tier-II Cities},
  author  = {S Anusha Nair and Deepak Varma and and Dr. Meera Joseph},
  journal = {International Journal of Advanced Multidisciplinary Application (IJAMA)},
  year    = {2025},
  pages   = {6-10},
  issn    = {3048-9350 (Online)},
  doi     = {10.5281/zenodo.17570575},
}