International Journal of
Advanced Multidisciplinary Application

Volume 3, Issue 10

• Author(s)Hefsiba Joseph M L and Dr. Lissy Bennet
• AffiliationResearch Scholar, Department of Commerce, Government College for Women, Thiruvananthapuram, Kerala, India, hefsibajosephml@gmail.com, Assistant Professor and Research Supervisor, Department of Commerce, All Saint’s College, Thiruvananthapuram, Kerala, India, lissy.com@allsaintscollege.ac.in
• Page No.87-96
• Volume, Issue & YearVolume 3 Issue 10,oct-2026
• Published On31/10/2026
• JournalInternational Journal of Advanced Multidisciplinary Application (IJAMA)
• ISSN No.3048-9350

Abstract

Digital labour platforms introduce new forms of workplace governance through algorithms. This study examines how algorithmic nudges such as gamified targets, dynamic incentives, dashboard cues, and rating-linked prompts shape the everyday behaviour of gig workers in Kerala's platform economy, with particular attention to ride-hailing and food-delivery work. The analysis shows that platforms can influence workers' decisions through algorithms, rather than through direct supervision, while workers continue to be treated as independent. Findings indicate that gig workers experience nudges as simultaneously enabling and constraining, like incentives help workers earn independently, but also limit their choices by affecting their ratings and income.

Keywords: Algorithmic Management, Nudge, Gig Economy, Platform Work, Worker Autonomy

References

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