International Journal of
Advanced Multidisciplinary Application

Volume 3, Issue 2

• Author(s)Dr. M.S. Ranjithkumar, Srivarsun.S
• AffiliationProfessor and Head, Department of Commerce with Business Analytics, Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India. B.com (Business Analytics), Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India
• Page No.42-48
• Volume, Issue & YearVolume 3, Issue 2, Feb 2026
• Published On2026/02/26
• JournalInternational Journal of Advanced Multidisciplinary Application (IJAMA)
• ISSN No.3048-9350
• DOIhttps://doi.org/10.5281/zenodo.18788194

Article Indexing

Abstract

This study explores the intersection of sustainable energy adoption and social engagement through an analytical evaluation of the Surya Ghar scheme in rural Coimbatore. The Surya Ghar initiative, launched to promote rooftop solar installations, aims to reduce dependence on conventional energy sources while fostering community participation in renewable energy transitions. Using a mixed-methods approach, the research investigates levels of public awareness, socio-economic factors influencing adoption, and the role of government incentives in shaping rural energy practices. Findings highlight both opportunities and challenges: while awareness campaigns have improved knowledge of solar energy benefits, barriers such as upfront costs, technical expertise, and cultural perceptions continue to affect adoption rates. The study underscores the importance of integrating social engagement strategies with policy frameworks to ensure equitable and sustainable energy transitions in rural communities.

Keywords: Renewable Energy, Solar Energy Adoption, Public Awareness, Sustainable Development, Rural Energy Access, Surya Ghar Initiative

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