International Journal of
Advanced Multidisciplinary Application

Volume 3, Issue 3

• Author(s)Ananya Mukhopadhyay, Karthik Swaminathan, Meherosh Firoz
• AffiliationDepartment of Sociology, Delhi School of Economics, New Delhi
• Page No.1-6
• Volume, Issue & YearVolume 3, Issue 2, March 2026
• Published On2026/03/01
• JournalInternational Journal of Advanced Multidisciplinary Application (IJAMA)
• ISSN No.3048-9350
• DOIhttps://doi.org/10.5281/zenodo.19337065

Article Indexing

Abstract

The demographic narrative of India has begun a significant shift as the percentage of the population aged sixty and above reaches a historic high in urban centers. This segment, often termed the Silver Economy, represents a diverse and increasingly affluent consumer base with distinct psychological and physiological needs. This paper investigates the evolving patterns of geriatric consumer behavior among the middle and upper-middle classes in Tier-1 Indian cities. Our research examines the intersection of digital adoption, healthcare spending, and the transition from traditional savings-oriented mindsets to lifestyle-oriented consumption. Through a comprehensive survey of 2,500 senior citizens across five metropolitan areas, we analyze how post-retirement aspirations are redefining sectors such as leisure travel, wellness real estate, and assisted technology. The results indicate a substantial increase in discretionary spending within this cohort, driven by higher financial independence and a desire for social connectivity. This study provides a socio-economic framework for businesses to pivot toward inclusive marketing strategies, ensuring that the Silver Economy becomes a driver of inclusive growth rather than a demographic challenge.

Keywords: Silver Economy, Geriatric Marketing, Demographic Dividend, Urban Longevity, Digital Literacy, Healthcare Consumerism, Multi-generational Housing, Financial Inclusion, Post-retirement Lifestyle, Loneliness Mitigation.

References

1. [1] A. Mukhopadhyay, "The Rise of Sovereign Seniors in Urban Contexts," Journal of Sociology and Trends, vol. 14, no. 1, pp. 22–40, Jan. 2026.
2. [2] K. Swaminathan, "Geriatric Consumerism: A Behavioral Analysis," Journal of Applied Psychology, vol. 12, pp. 95–112, Nov. 2025.
3. [3] M. Firoz, "Digital Literacy and the Silver Dividend," Technology and Society Review, vol. 19, no. 4, pp. 201–218, Feb. 2026.
4. [4] S. Iyer and J. Menon, "From Inheritance to Experience: Shifting Financial Goals," Economic Research Reports, vol. 7, pp. 45–62, Oct. 2025.
5. [5] P. Srinivasan, "Voice-First Interfaces and Senior Digital Inclusion," Journal of Human-Computer Interaction, vol. 33, pp. 110–125, Dec. 2024.
6. [6] J. Bhattacharya, "The Fragmentation of Care in Post-Modern Societies," Social Sciences Quarterly, vol. 5, pp. 12–28, Jan. 2026.
7. [7] T. Kapoor, "Gerontechnology and the Frugal Innovation Path," Engineering for Humanity, vol. 22, pp. 301–315, Sept. 2025.
8. [8] L. D'Souza, "Socio-Economics of Senior Living Communities," Urban Planning Journal, vol. 14, pp. 67–84, Nov. 2025.
9. [9] G. Chatterjee, "Gendered Experiences of Aging in Metropolitan Hubs," Women's Studies Review, vol. 10, no. 1, pp. 5–19, Jan. 2026.

Explore Our Related Journals

Looking for the right journal for your next manuscript? Explore our international peer-reviewed journals covering engineering, management, computer science, artificial intelligence and multidisciplinary research.